Respond.io Enables India’s Leading Job Platform Apna to Help Recruiters Process 22 Million Candidates

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KUALA LUMPUR, MALAYSIA – Media OutReach – 2 October 2023 – Apna, a leading talent acquisition platform in India, is improving support conversations through its strategic partnership with respond.io, an innovative customer conversation management software. This collaboration responds to the urgent need in the recruitment industry for an omnichannel messaging solution capable of serving a vast and diverse clientele.

Apna’s Success Story: Transforming Recruitment Through Innovation< >< >Apna simplifies the recruitment process by connecting employers, or the recruiters representing them, with over 22 million job seekers to find the right candidates for their needs.

To facilitate this, Apna provided support over website chat. However, these chats close when users leave the website portal so Apna’s support team can’t update recruiters about their cases. Instead, the company sent automatic case updates via WhatsApp API on a different platform.

This in turn created another challenge. As these WhatsApp messages weren’t reflected or visible on the website chat, agents could not reference them to gain context when handling ongoing issues. This delayed resolutions and dissatisfied recruiters.

To address these challenges, Apna wanted to provide better support by ensuring agents have a complete understanding of each recruiter’s context when they reach out. Apna sought a messaging solution that could integrate seamlessly with its existing software stack and consolidate all its communication channels, including website chat, email and a new WhatsApp support channel as it’s the most popular messaging app in India with almost half a billion users.

Recognizing the evolving demands of the modern customer communication landscape, Apna strategically partnered with respond.io to overhaul its strategy. In addition to supporting popular and custom messaging channels, robust chat automation, flexible integrations and tools such as multichannel chat widgets, the rapid growth of respond.io’s software evinced its dedication to pioneering solutions for customer conversations that delivered business results.

“Respond.io provided a scalable, flexible and reliable chat solution during our hyper-growth stage, allowing us to support thousands of recruiters daily. Its advanced technology facilitates stable and efficient conversations with our team, which enables recruiters to optimize their recruitment processes and inspires confidence in our platform.” — Zoyeb Batliwala, Director of Employer Success at Apna.

Apna’s relationship with respond.io quickly brought transformative benefits. Through respond.io, Apna is able to manage all its support channels on one platform, streamline business processes with automation, retrieve or update information on integrated third-party software easily and enrich conversations with multimedia for efficient problem-solving.

This reduced first response times by over 80% to below 5 minutes and resolutions now take under 30 minutes. Consequently, Apna’s user satisfaction score consistently exceeds 80% as recruiters are able to seamlessly process candidates on the Apna platform.

Apna’s Success Enhances Respond.io’s Foorprint in the Talent Acquisition Industry

Apna’s results affirm respond.io as the chat solution of choice in the talent acquisition and recruitment industry by addressing its unique challenges.

The sector requires quick and high-quality communication as attracting top talent in fiercely competitive markets depends on delivering exceptional candidate experiences. Statistics show that almost 70% of candidates have applied for jobs on their mobile phones, so it’s natural that recruitment conversations happen on the same device. With that, instant messaging is overtaking email as a preferred communication channel among candidates.

Respond.io’s capabilities in providing recruiters with comprehensive context and automated chat assistance directly align with this industry demand. Likewise, its customizability and flexible integration capabilities correspond with the need for tailored solutions in the recruitment industry. Companies like Apna and Malaysia-based Pinnacle Contact Center seek a platform that can be adapted to their specific requirements and seamlessly integrate with their existing systems.

“We value candid feedback and real-world use cases from our customers to drive our innovation. Our collaboration with Apna exemplifies this approach. Some of its feature requests echoed similar demands from other users and resulted in the development of powerful features such as the ability to launch automated tasks with a single click while chatting with customers,” says Gerardo Salandra, CEO of respond.io.

As conversational AI transforms business communication worldwide, respond.io dedicates significant resources towards advancing solutions that create more meaningful, efficient and personalized customer interactions in a highly scalable manner. Businesses that handle high volumes of conversations and prioritize customer satisfaction should be among the early adopters of AI-powered chat solutions to maintain a competitive advantage.

Hashtag: #respondio #businessmessaging #recruitment #hrtech

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– Published and distributed with permission of Media-Outreach.com.

UAE’s Brightest Minds to Enter Bybit’s Crypto Hackathon in UAE

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DUBAI, UNITED ARAB EMIRATES – Media OutReach – 2 October 2023 – Bybit, the world’s third most visited crypto exchange, is partnering with American University of Sharjah (AUS) to create an inter-college hackathon, empowering young people to develop new AI and crypto models.

< >Dubbed the “CryptoAI BUILDER Challenge,” this initiative represents a milestone in the partnership between AUS and Bybit, aimed at fostering the growth of Web3. Bybit believes that young people will play a vital role in creating crypto adoption and so it is the lead contributor to the AED 80,000 prize pool.

The CryptoAI BUILDER Challenge is part of Bybit’s commitment to be the world’s Crypto Ark, offering a safe journey to the promise of a decentralized financial system, which is not controlled by any central power. During this event, numerous teams will compete to devise innovative technical solutions across various challenges encompassing artificial intelligence, gaming, and blockchain security.

The registration period will begin on Sept. 29 and continue until Oct. 8. Interested students are encouraged to visit the official event website to sign up and secure their spot in this groundbreaking competition. From Oct. 9-13, expert judges will shortlist the most promising proposals.

The culmination of the hackathon will be a live event, scheduled to take place from Nov. 3 to 5 at AUS. During these intense days of live coding and collaboration, participants will have the opportunity to refine their projects and present their final prototypes to a distinguished panel of judges.

To enrich the participants’ experience and provide valuable insights, a series of side workshops will also be organized throughout the hackathon. These workshops will cover various topics related to artificial intelligence and its applications in the crypto industry, delivered by Bybit experts and industry thought leaders.

“The AUS-Bybit Hackathon is a strategic investment in the innovators of tomorrow,” said Ben Zhou, co-founder and CEO of Bybit. “We’re eager to see how the brilliant minds of today will leverage AI to push the boundaries of the crypto sector. Events like this are vital for nurturing the ideas that will shape blockchain’s role in advancing financial technology.”

“We’re excited to collaborate with Bybit for the CryptoAI BUILDER Challenge, offering UAE university students a unique opportunity to explore cutting-edge technology.” said Dr. Imran Zualkernan, professor and head of the Department of Computer Science and Engineering at AUS. “By uniting top talent from across the nation, we aim to create an environment for exploring the synergy between AI and crypto, unleashing innovative potential. With support from Bybit, a leading name in the crypto space, participants will have access to valuable resources to shape the future of AI and crypto.”

Hashtag: #Bybit #TheCryptoArk

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Hillier Industries Expands Services To Custom-Requested Products To Accommodate Growing Needs

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SINGAPORE – Media OutReach – 2 October 2023 – Hillier Industries Pte Ltd, Singapore’s leading pioneer in commercial offset printing, has announced its intentional step to meet and serve the need for customised B2C and B2B printing services through the expansion of its current services to accommodate custom-requested printed products.

Because of the recent COVID pandemic, the current economic market is still recovering from the after-effects. Yet despite its present bleakness, many businesses are going through a rebranding process, coming up with new marketing campaigns to attempt to attract loyal customers as well as new ones. To aid these businesses in the success of their marketing campaigns, Hillier Industries has expanded their current services to custom-requested printed products. The focus of this expansion is not on the uniqueness of the products they are able to produce but on their assurance of their capabilities.

Currently, at Hillier Industries, their primary services include silk screen printing, UV rotary printing, chemical etching, press stamping, laser marking, die cutting, and slitting. With their current range of services, they are able to produce products such as tagging, nameplates, as well as label and sticker printings. With their experience in the industry and modern equipment, they aim to provide custom-requested products that are tailored to the services they provide, creating individually unique products specified by each customer.

Product customisability is and will be an integral aspect of businesses for years to come. Even today, it will still be a priority for many industries and sectors. Product customisation is vital because it will allow customers to feel like they are a part of their products’ development process. In addition, product customisation can be conducted to help businesses understand their consumers better. With product customisation, companies are able to target specific demographics and markets better, creating marketable products.

Established in 1981, Hillier Industries is considered one of the longest-running commercial printing companies, serving not only Singapore but also the surrounding Asia Pacific market region. Their fundamental founding principles are ensuring that they provide high-quality and competitively priced printing services to their customers. Over the years, they have innovated printing techniques to keep up-to-date with evolving needs and standards while maintaining affordability and committed services.

For more information on Hillier Industries and their extensive range of printing services, as well as their latest custom-requested printed products, visit https://www.hillier.com.sg/ to find out more!

Hashtag: #HillierIndustries

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華盛証券獨家加碼派送《夜校》首映門票 與張天賦見面齊觀影

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香港 – Media OutReach – 2023年10月1日 – 華盛証券邀你來和MC張天賦見面,一齊觀影 《夜校》 首映。

由於《夜校》首映門票有限,於10月1日00:00起,首100名首次成功完成線上開戶並存入指定金額,即可獲得MC張天賦人生首場電影《夜校》首映場戲票,先到先得。

當然,這100名客戶除獲得MC張天賦人生首場電影《夜校》首映場戲票乙張,與MC張天賦及一衆演員見面,可一齊觀首映之外,還可以獲得以下開戶活動獎賞:

(1)30日港股LV1串流行情;

(2)港股無限免傭 & 美股買賣180天免傭額度卡 &180天期權行情卡;

(3)US$25交易現金券;

(4)HK$400現金券;

(5)交易賞高達HK$1000

維持賬戶30日日均資產≥HK$10,000*加送:HK$600交易現金券;

總額加碼價值高達HK$2,000!

兩人同行開戶,完成資格登記每人加碼:額外多獲一張《夜校》首映場戲票,名額有限,送完即止。

具體點擊鏈接:https://www.vbkr.com/promo/23092711464016182

今年連獲「最優秀流行男歌手」「全球華人至尊金曲獎」的MC張天賦,被稱為「新一代歌王」,電影公司選擇與華盛証券合作送出MC張天賦人生首場電影的首映門票,也是看中了華盛証券作為香港券商的實力,據LiveReport大數據顯示,2023年9月4日-9月10日,在香港金融科技券商排名中,華盛証券沖進前三,周成交總額18.68億,成為香港人可信賴的金融科技券商。

Hashtag: #華盛証券

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VinFast officially launches VF 6 in Vietnam

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HO CHI MINH CITY, VIETNAM – Media OutReach – 29 September 2023 – VinFast has officially launched VF 6, its first electric model in the B-SUV segment, the ideal choice to begin every journey for Vietnamese families. With a starting price of 675 million VND, the VF 6 is now available for order in the Vietnamese market from October 20, 2023.< >< >

< >In the Vietnamese market, the VinFast VF 6 comes with 2 trims: Base and Plus. The base trim starts at 675 million VND (excluding battery) or 765 million VND (including battery), while the plus trim starts at 765 million VND (excluding battery) or 855 million VND (including battery). From October 20, 2023, customers can place their orders at VinFast stores, dealer networks, or through the website https://reserve.vinfastauto.com to enjoy attractive offers.

Specifically, customers will receive incentives of up to 20 million VND when making the order from October 20 until 23:59 October 30, 2023; and complete the purchase procedure within 3 months from the date VinFast starts to deliver the VF 6 to the customers. The offer is not applied to the customer who changes the owner’s name in the purchase.

VinFast will also display VF 6 at VinFast Stores and its dealer’s showroom network nationwide from September 30, 2023, allowing customers to experience the product before making their order decision. The delivery of the VinFast VF 6 models to Vietnamese customers is expected to commence by the end of 2023.

VF 6 is the next strategic model in VinFast’s electric vehicle lineup, after VF e34, VF 8, VF 9, and VF 5. The model features a sophisticated design crafted by world-renowned Torino Design, a spacious and comfortable interior for the whole family, powerful performance, and a wide range of smart technologies and features.

VinFast VF 6 has a length of 4,238mm, a width of 1,820mm, a height of 1,594mm, and a wheelbase of 2,730mm. These measurements ensure ample interior space, equivalent to that of C-segment internal combustion engine cars. The VF 6 features a stylish exterior design, featuring VinFast’s distinctive LED light strip and attractive 5-spoke alloy wheels. The alloy wheels can be up to 19 inches in size, enhancing the car’s overall striking appearance.

VF 6 offers a range of colors for both its exterior and interior. It provides five available options for the exterior and two for the interior. One standout new choice is the introduction of a Mocca Brown interior color, which caters to the varying tastes, preferences, and styles of a diverse range of customers.

Both Base and Plus trims of the VF 6 are equipped with a 59.6 kW LFP battery that enables a driving range of up to 399 km and 381 km respectively (WLTP standards) per full charge. The vehicle uses an electric motor that boasts a maximum power of 100 kW and 150 kW respectively with a maximum torque of 135 Nm and 310 Nm, giving an exciting driving experience and easily meeting the travel needs of all passengers.

In early 2024, the VF 6 Plus will be updated over the air and free of charge to integrate the advanced driver assistance system. The update will bring various outstanding features to the VF 6 Plus, including traffic jam assist, highway assist, lane keep assist, lane centering assist, adaptive cruise control, traffic sign recognition, front/rear automatic emergency braking, and more. These features enhance the driving experience of the VinFast VF 6, making it stand out in its segment and providing drivers with excitement and peace of mind on every journey.

In addition, the VinFast VF 6 is a high-quality electric vehicle equipped with advanced technology and smart features to meet the entertainment and utility needs of its drivers. The VinFast virtual assistant is available to interact with drivers using multi-regional Vietnamese voice commands, answering questions, and providing control of the vehicle.

As with all VinFast electric vehicles, the VF 6 includes excellent after-sales policies such as a 7-year or 160,000 km (whichever comes first) warranty, Special Aftersales Policies, and a commitment to buying back used electric cars after five years at an attractive price.

Customers can learn more about the showcase schedule of VF 6 at https://vinfastauto.com or on the official VinFast page: https://www.facebook.com/VinFastAuto.Official.

Hashtag: #Vingroup

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– Published and distributed with permission of Media-Outreach.com.

Green SM reaches the six millionth ride

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HANOI, VIETNAM – Media OutReach – 29 September 2023 – Green SM, the pure electric vehicle ride-hailing service of Vietnam’s Green and Smart Mobility JSC. (GSM) proudly announced that it has reached the 6 millionth ride after only 5 months of its market launch. This is a record growth rate, firmly demonstrating the development potential as well as the solid foothold of Green SM in the field of passenger transport in Vietnam.< >< >

< >The special customer who took the 6 millionth ride is Mr. Nguyen Thai Duong in Ho Chi Minh City. The other two lucky customers who have orders of 5,999,999th and 6,000,001st are Mr. Nguyen Khanh Hoa in Ha Noi, and Mr. Hoang Long in Binh Duong. Green SM’s representatives congratulated the three special guests and presented them each with a gift of appreciation. They are awarded with a green mobility package, of which the 6 millionth customer received an award worth 6 million VND, and the remaining customers received a 3 million VND award each.

Sharing her joy, the 6 millionth customer, Mr. Nguyen Thai Duong said: “I am a frequent customer of Green SM because it provides not only a nice and clean vehicle but also professional and well-trained drivers. It is also a zero-emission and zero-noise ride-hailing company, a pioneer in green transportation. I hope Green SM will grow further in Vietnam and across the borders so that everyone can join hands to protect our environment.”

Green SM officially launched its pure-electric ride-hailing service on 14 April 2023 and has rolled out its electric taxi service in 17 provinces and cities across the country, reaching 6 million rides.

By the end of 2023, Green SM plans to expand its fleet size to 30,000 electric taxis and 90,000 electric scooters, affirming its pioneering position and aspiration to extend the green journey across 27 provinces and cities in Vietnam and 3 Southeast Asian countries.

The difference of Green SM is not only in its “5-star” service standards but also in its practical contribution to the environment. With a fleet of 100% pure electric vehicles from VinFast, Green SM has accompanied customers for 35 million kilometers with zero emissions and noise, contributing to reducing the carbon emissions equivalent to 1 million trees photosynthesizing in 100 days.

Additionally, Green SM is also proud to contribute 1,000 VND per electric taxi trip and 100 VND per electric motorbike trip to the “For Green Future” Foundation, established by Vingroup. To date, Green SM has contributed nearly 4 billion VND to the Foundation for environmental protection activities and creating a sustainable future in Vietnam.

Sharing about the milestone of the 6 millionth ride, Mr. Thanh Nguyen, CEO of GSM said: “The impressive figures we’ve achieved today have affirmed our reputation and position in the green transportation revolution. The trust and companionship of the community are the driving forces for Green SM to continue conquering challenges and pursuing sustainable development goals in the future.”

Not only providing “reliable, technological, and smart” transportation solutions, Green SM has also become a “green mobility icon”, contributing to changing public transportation and raising community awareness of environmental protection in Vietnam and in the region.

Hashtag: #Vingroup

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– Published and distributed with permission of Media-Outreach.com.

GSM officially launches electric scooter ride-hailing services in Ho Chi Minh City

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HO CHI MINH CITY, VIETNAM – Media OutReach – 29 September 2023 – The Green SM Bike, GSM’s electric scooter ride-hailing service, is officially launched in HCM City. The company aims to expand to another six provinces and cities and to increase the electric scooter fleet to up to 90,000 units in 2023.

< >

< >From 29 September 2023, customers in Ho Chi Minh City can conveniently book and use the Green SM Bike’s electric scooter ride-hailing service through the Green SM mobile application.

The starting price is VN13,800 for the first 2 kilometers (equivalent to VND6,900/km), and VND4,800/km from the third kilometer onwards.

The VinFast Feliz S model will be used for the Green SM Bike’s electric scooter fleet, showcasing the distinctive Cyan Blue paint. The model is highly valued by both drivers and passengers for its powerful engine, smooth performance, and soft, comfortable seating.

Echoing Green SM’s core values, Green SM Bike also commits to providing its passengers with an outstanding service experience through a team of friendly, well-trained, and professional drivers.

With the benefits of zero petrol odor and engine noise, along with being beneficial for human health and the environment, the Green SM Bike will be a prime transportation choice for all.

< >Mr. Thanh Nguyen – CEO of GSM said: “Green SM Bike will offer Ho Chi Minh City residents another convenient and eco-friendly transportation option, thereby significantly promoting green mobility habits within the community. This is an essential expansion of Green SM’s product and service portfolio in Ho Chi Minh City, a foremost economic, political, cultural, and educational center in the country, thereby underlining its brand reputation and commitment to a green future for all.”

Prior to the launch in Ho Chi Minh City, Green SM Bike was introduced in Hanoi and received substantial support from the residents. Specifically, around 1 million rides were undertaken in just over a month.

Aligned with the aim of offering e-scooter transportation solutions and promoting the ethos of green living, Green SM Bike is also dedicated to the mission of “For Green Future”, a foundation established by Vingroup. This foundation kickstarts actionable projects and programs geared towards achieving sustainable green development in line with Vietnam’s green transition initiatives. Specifically, for every completed ride, Green SM Bike will contribute VND100, while Green SM’s taxi will allocate VND1,000 to the Foundation.

To date, Green SM has donated nearly VND4 billion to the “For Green Future” Foundation, proactively participating in environmental conservation activities and fostering a sustainable future in numerous provinces and cities across Vietnam.

For more information about Green SM Bike, Green SM, and Green SM Luxury Taxi services, customers can visit Green SM’s official website or download the Green SM mobile application from App Store and Google Play.

Hashtag: #Vingroup

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Bybit and Max Verstappen Extend Grand Prix Triumph with Unforgettable Fan Celebration in Japan

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DUBAI, UNITED ARAB EMIRATES – Media OutReach – 29 September 2023 – Bybit, the world’s third most visited crypto exchange, is thrilled to have invited fans to an unforgettable experience at the 2023 Formula One Japanese Grand Prix, following Max Verstappen’s podium win, and ORBR winning the Constructors’ World Championship for the sixth time in the team’s history.

< >As industries that celebrate innovation, speed and the relentless pursuit of victory against fierce competition, Formula 1 and crypto trading share a kindred spirit of pushing boundaries and challenging convention.

Through this collaboration, selected fans enjoyed top-tier viewing packages including prime VIP seats at Suzuka Circuit. An exclusive pre-race reception also invited attendees to immerse themselves in the elite racing culture and mingle directly with Oracle Red Bull Racing’s star driver, Max Verstappen.

“We’re thrilled to strengthen our partnership with Oracle Red Bull Racing to empower fans worldwide with this incredible opportunity,” said Ben Zhou, co-founder and CEO of Bybit. “Through collaborations like this, we aim to enrich communities by granting unique access to these leading worlds of motorsports and crypto. Bybit is proud to join forces with a champion team to inspire and engage the next generation.”

Hashtag: #Bybit #TheCryptoArk

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Spectacular Gala Evening marks opening of ‘TIMELESS Watch Week’ at LANDMARK

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HONG KONG SAR – Media OutReach – 29 September 2023 – LANDMARK’s inaugural “TIMELESS Watch Week”, a showcase exhibition of the very finest ‘finalist’ timepieces from the esteemed Grand Prix d’Horlogerie de Genève (GPHG) Award, officially opened with a prestigious evening gala ceremony attended by luminaries from the world of international horology, VIP and A-list guests from Hong Kong, along with discerning watch collectors and horological aficionados in the city.

< >‘It is a tremendous thrill to be back in Hong Kong with its knowledgeable and highly-discerning community of watch aficionados,” said Director of Grand Prix d’Horlogerie de Genève Ms. Carine Maillard. “The Grand Prix d’Horlogerie de Genève (GPHG) recognises watchmaking production excellence worldwide and presents the most sought-after prizes in the field, thus contributing to the promotion of the watchmaking art. Our exhibition is a unique opportunity for the city’s watch enthusiasts to witness and appreciate the 84 most beautiful nominated watches of the year in one place.”

< >The evening launch celebrations were officiated by esteemed guests of honour, founder of Horoloupe Austen Chu, Director of Grand Prix d’Horlogerie de Genève Carine Maillard, who were joined by Michel Lamunière, Chairman & CEO of Tatler Asia, and Jennifer Lam, Director and Head of Marketing & Communications of Hongkong Land.

< >

< >Mr Lamunière remarked: “Tatler GMT is delighted to partner with LANDMARK in curating this very unique event. “TIMELESS Watch Week’ is a truly exceptional opportunity for the watch enthusiast and collecting community to appreciate watchmaking craftmanship at its absolute finest. The overall exhibition programme is designed to connect and engage those with a true appreciation of watches and watchmaking with esteemed experts in the horological world, enabling and nurturing their passion for horology and appreciation of this timeless art form.”

“TIMELESS Watch Week provides a unique opportunity for watch collectors, both experienced and beginners alike, to not only appreciate exceptional timepieces, but through the various presentations and workshops offers enthusiasts access to discovering the skills, knowledge and craftsmanship of watchmaking,” explained Jennifer Lam, Director and Head of Marketing & Communications of Hongkong Land. “In partnering with such authoritative and prestigious partners as the Grand Prix d’Horlogerie de Genève and Tatler GMT, ‘TIMELESS Watch Week’ provides further testament to LANDMARK’s commitment to curating exceptional experiences and in fostering a vibrant community of watch enthusiasts in Hong Kong.”

Following an official ribbon-cutting opening ceremony, invited guests enjoyed a cocktail reception and were treated to a special private viewing of the prestigious exhibition, which features 84 distinguished timepieces from over 50 international brands, all vying for the ultimate “Aiguille d’Or” Grand Prix best-in-show award. The GPHG represents the epitome of global watchmaking, as an annual award held in Geneve to highlight and reward the most remarkable contemporary creations and promote the watchmaking art worldwide.

In concluding the opening evening on a high note, an illuminating panel discussion titled “Introduction to TIMELESS Watch Week and The GPHG”, provided esteemed industry experts and luminaries an opportunity to share their invaluable perspectives on the significance of the international event and the importance of The Grand Prix d’Horlogerie de Genève to the industry.

The stunning LANDMARK “TIMELESS Watch Week” exhibition, hosted at Centricity at LANDMARK Chater, remains opens to the public until 1st October, with pre-registration required for each of the one hourly sessions throughout the day from 10am until 7pm. Pre-booking is also required for each of the limited-entry Panel and Masterclass sessions curated and hosted by renowned horologists, watch experts and collectors. Registrations and further details can be found at https://timelesswatchweek.com.

< >Discover more about LANDMARK, receive our latest news and register for upcoming events by signing up for the LANDMARK eNewsletter at www.landmark.hk. Follow LANDMARK on Facebook at www.facebook.com/landmark.hk; Instagram at www.instagram.com/landmarkhk or search ‘landmarkhk’. Look for LANDMARK’s WeChat account at “hklandmark’, Xiaohongshu account at “landmark_hk”and Sina Weibo account at www.weibo.com/landmarkhk.

Hashtag: #TIMELESSWATCHWEEK #LANDMARKHK #LANDMARKHorology

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Arçelik Hitachi Unveils ‘The Art of Ease’ Global Campaign: Elevating Connections with Customers Across Generations

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BANGKOK, THAILAND – Media OutReach – 29 September 2023 – Arçelik Hitachi Home Appliances today introduces “The Art of Ease”, the new marketing campaign that guides every generation to embark on a journey toward an effortless and peaceful life at home through “Hitachi’s” home appliance solutions. The new campaign embodies Japan’s careful attention to detail in design, emphasizing modern aesthetics while elevating functionality for everyone’s daily life.

< >The concept of “The Art of Ease” stemmed from the rapidly changing world. Today, urban residents continue to be immersed in a fast-paced and hectic lifestyle, often throughout the entirety of their day. It is a common desire for them to have access to a tranquil and secure environment where they can relax and aspire towards long-term stability. Hitachi’s commitment to enhancing its home appliances extends beyond the mere incorporation of new innovations and cutting-edge technology into the product portfolio. It encompasses the integration of quintessential Japanese principles, rooted in thoughtfulness and customer-centric design. This harmonious integration empowers Hitachi products to function as lifestyle essentials in comforting the daily lives of customers, offering them the desired sense of ease.

Amidst the ever-changing business landscape, Arçelik Hitachi Home Appliances not only maintains its success in its current markets, particularly in the Asia-Pacific and Middle East regions, but also actively seeks out new opportunities. With the new marketing strategy, the aim of the brand is to offer quality products that people would be proud to have. To achieve this, the company employs a strategic communication approach globally aimed at engaging and impressing today’s customers, enhancing brand awareness and involvement.

Mr. Zafer Ustuner, Chief Executive Officer of Arçelik Hitachi Home Appliances, disclosed: “We strongly believe that the launch of the global campaign – “The Art of Ease,” will echo a remarkable step in bridging Hitachi to consumers. Moving forward, Hitachi’s new products will be aligned with the direction of this campaign, focusing on both offline and online communication activities. Our aim is to expand our consumer reach by leveraging Hitachi’s new products and consumer-focused approach, complemented by Arçelik’s robust manufacturing and innovation capabilities.”

With Hitachi’s new campaign “The Art of Ease”, Arçelik Hitachi Home Appliances is also unveiling innovative technologies and products to the markets. The goal is to inspire design innovations that align with the global campaign’s theme of simplicity and practical functionality for everyday life.

Among the noteworthy products is the sleek and modern 4 Door Luxury French Bottom Freezer refrigerator. Designed to keep food fresh, flavorful, and nutrient-rich, the model comes with the Selectable Zone feature, which allows customized settings based on your storage and lifestyle needs, while the Vacuum Compartment keeps your food from drying and oxidizing.

In addition, the new Hitachi Carbon Line Refrigerators is a fusion of style and functionality. With the Flexible Fresh Select drawer, customize your storage with adjustable temperature settings for vegetables and dairy/meat. The Surround Air Cooling system keeps food fresh longer while separate temperature controls and a modern crisper cover makes organization a breeze. Hitachi Carbon Line Refrigerators are available worldwide (except China).

Hitachi further reinforces its leadership in washing machine design technology to ensure consumers’ confidence. The outstanding and popular models include BD-D120XGV washing machine: a modern marvel with smart features for efficient, convenient, and exceptional laundry results. It boasts Optimal Washing with 8 Smart Sensing technologies, auto Dosing System for precise detergent and fabric softener dispensing, a 60°C Hygiene mode, and Auto Self Clean for a spotless tub. Moreover, the BD-100XFVEADM is another model equipped with the most complete features, followed by the new heat pump tumble dryer from Hitachi, TD-100XFVEM, with modern design that meets every style of home and condominium residents. Utilizing precise steam and temperature settings, Steam & Wear technology refreshes garments and guarantees wrinkle-free results without ironing. This means wearing your favorite shirts will be much easier!

Finally, another product that resonates with the minimalism philosophy is Hitachi Lightweight Vacuum Cleaner, PV-XH3M, weighing only 1.8 kg and boasting an impressive up to 170W suction power. Specially designed green light LED technology makes dust visible and cleaning efficient, regardless of the ambient lighting conditions. With its auto-detect sensor, the vacuum cleaner can detect the floor material and automatically adjust the power and brush rotation speed. The patented rotating head makes it easy to clean corners, while the various accessories provide options for all your cleaning needs, including a motorized mattress brush. It is easy to use and saves space when combined with the Free-Standing Platform Design, which allows all vacuum accessories to be kept clean and well-stored. The one-touch disposal feature makes it easy to get rid of dust and debris.

For more information about “The Art of Ease” campaign, please visit our campaign website at https://www.hitachi-homeappliances.com/artofease/

Hashtag: #ArtofEase #ArcelikHitachi

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