Source: Bank of America
AMARILLO, TX – Bank of America has announced that Breezy Adams, Merrill senior resident director, will become its new Amarillo president. She succeeds W. Ashley Allen, who successfully led the market for 17 years, and retired from the company after 30 years where he served as a commercial relationship manager focusing on cattle feeding portfolios.
As president and head of the market, Breezy will connect clients, teammates and communities to the full power of the franchise and drive collaboration across the company’s eight lines of business. She will lead Bank of America’s efforts to grow market share in Amarillo by continuing to build strong local connections and identifying opportunities to deepen and expand relationships.
“Breezy’s established leadership and experience will ensure we’re delivering on our responsible growth strategy to deepen relationships with teammates, clients and the community,” said Brian Moynihan, Chair of the Board and Chief Executive Officer, Bank of America. “Breezy will continue to grow our market share in Amarillo, delivering the full breadth of Bank of America’s capabilities to help our local clients improve their financial lives. We thank Ashley for his remarkable 30 years of service with the company.”
Breezy has over 25 years of experience helping individuals and families navigate the financial decisions that shape their lives, legacies and long-term goals. Her client-centered approach and extensive experience span multigenerational estate strategies, education and retirement planning and aligning financial strategies with personal values and purpose. Her deep understanding of the community and commitment will deliver Bank of America’s global resources locally.
Breezy is deeply engaged in the community across the Texas Panhandle, including board service with the Amarillo Children’s Home, Opportunity School and Make-A-Wish. She began her career as a financial advisor in 2000 after receiving her B.S. degree from West Texas A&M University and is a Certified Financial Planner™. Juba, Adams, Wilson, Campsey & Associates, Breezy’s wealth management team, was named to Forbes’ Best-In-State Wealth Management Teams list for North Texas in 2026 and 2025 respectively. Additionally, In February 2026, Breezy was included among Forbes’ Top Women Wealth Advisors Best-In-State list for North Texas. Breezy, her husband, and their twin sons reside in Amarillo.
Bank of America invests locally in Amarillo to make it a great place to live, work and do business.
- Since 2020, Bank of America’s philanthropic giving efforts have provided $1.8 million in Amarillo to organizations with the goal of empowering community leadership, driving economic mobility, and helping individuals achieve their goals.
- Bank of America has extended $4.3 million in small business loans[1] and $175 million in loans to commercial businesses[2] in Amarillo furthering local economic growth, entrepreneurship, and job creation.
- Bank of America empowers its employees to give back. Since 2020, Bank of America employees in Amarillo have contributed 7.9 thousand volunteer hours to support Texas Panhandle nonprofits, businesses, and community initiatives.