11.11 2023 Live Blog

Next up, we’ve got the rundown from shopping platform Taobao, and prepare yourselves because there will be THREE waves.
 
The first, Taobao Double 11 Pre-sale, will happen like this:
An event warm-up: from Oct. 29 at 12:00 am to Oct. 31 at 7:59 pm
The official event: from Oct. 31 at 8:00 pm to Nov. 3 at 11:59 pm
 
Then there will be Taobao’s Good Price Festival, and just to keep you on your toes, there will only be the main event from Nov. 4 at 12:00 am to Nov. 8 at 11:59 pm.
 
Last but not least, Taobao will have its Carnival Day:
An event warm-up: from Nov. 9 at 12:00 am to Nov. 10 at 7:59 pm
The official event: from Nov. 10 at 8:00 pm to Nov. 11 at 11:59 pm

Where were we? Schedules!
 
Chinese online shopping site Tmall has two waves of sales: the Tmall Double 11 Pre-sale and the Tmall Double 11 Carnival Day. Let’s dig a little deeper.
 
The first wave, the Tmall Double 11 Pre-sale, happens like this:
Pre-sale warm-up: from Oct. 24 at 2:00 pm to 7:59 pm
Deposit payment: from Oct. 24 at 8:00 pm to Oct. 31 at 5:59 pm
Final payment: from Oct. 31 at 8:00 pm to Nov. 3 at 11:59 pm
 
The second wave, the Tmall Double 11 Carnival Day, will look like this:
Sale warm-up: from Nov. 9 at 12:00 am to Nov. 10 at 7:59 pm
Main sale: from Nov. 10 at 8:00 pm to Nov. 11 at 11:59 pm

Let’s go back to basics. What is 11.11.? Glad you asked – it’s the world’s largest shopping event.
 
Over the years, it has grown from a one-day event into a multiple-week bonanza celebrating brand innovation, consumer trends and sustainability along supply chains.
 
You’re here, so you probably already know about the main e-commerce platforms owned by Alibaba Group business units. But did you know that each of these sites has their own schedule for 11.11? We’ll be sharing the different timetables soon.